Did Carisa Have Help Whe She Created Hourglass Makeup

#style / #beauty

In conversation with Hourglass founder, Carisa Janes

By:

February 3, 2016

California-based cosmetics brand Hourglass recently joined Lane Crawford in Hong Kong, debuting their line of foundations and powders that are infused with the latest technological innovations to create flawless skin. #legend caught up with founder Carisa Janes, who spoke nearly her passion for make-up and the products she cannot live without.

How did your interest in makeup begin?

I was born loving brand-up. My mother wore a lot of information technology, my grandmother wore it, I was raised in a family of women that wear makeup. I only always loved the inventiveness and I love that make-up makes yous feel so feminine. My female parent wouldn't let me article of clothing it until I was 15. And so I really wanted to wear it but I wasn't allowed.

Did y'all e'er want to create your ain brand?

Yes. I've always thought that I would create my own brand when the time was right. I created Hourglass considering I wanted to create a make that was luxury, but very mod. And something that people would retrieve was very innovative and kind of from the future. Not your mother's make-upward, just modern-day brand-up.

Was information technology a claiming building a brand from the ground upwards?

I launched it when I was 29. It was very challenging, difficult, but fun. Information technology was a adept challenge. I had a vision and I felt very skillful about what I was doing and so that helped me overcome my fear.

What was the first collection yous launched with the brand?

I launched a full collection of foundation, lipstick, liner, powder, and mascara. It was a total range.

Which is your best-selling product?

The Veil Mineral Powder. Information technology'southward a all-time-seller. We sell one a infinitesimal. Somewhere in the world, one is sold every infinitesimal. It'due south a very lightweight primer, SPF 15, it will pull the redness out of your pare. It's brightening and it volition waterproof anything y'all put over it. So it's really dandy for humidity and information technology also just keeps your foundation perfect all mean solar day

What are some of the upcoming beauty trends you foresee for 2016 ?

Strobing. Accept you heard of contouring? Information technology's the contrary. Instead of contouring with dark, you're contouring with light. It's a slap-up trend because it looks good on everyone, information technology'due south easy and anyone can do information technology. It doesn't have a lot of skill. You want to highlight all the high points of the face, the cheekbones, to a higher place the brown, cupid's bow, tip of the nose and the corner of the heart. Information technology's a glowy, fresh, healthy and natural expect.

What are three brand-up products you can't live without?

Veil Mineral Primer, Ambient Lighting Palette, and the 1.5 Mechanical Gel Eyeliner.